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HomeOur BusinessesConsumer EssentialsBrand Management & Marketing

Besides manufacturing products, Hanwell’s key operations also lie in brand management and marketing. Our subsidiaries in this entity are:

Fortune Food Marketing Pte Ltd

With one of the strongest chilled distribution networks in Singapore, Fortune Food Marketing’s products are delivered fresh to retail and foodservice outlets such as hypermarkets, supermarkets, minimarts, provision stores, wet markets, restaurants and institutions. Popular brands and products distributed by Fortune Food include Sobe Soyamilk, Fortune tofu and noodle products, these being produced by its manufacturing arm Fortune Food Manufacturing, Hosei Japanese Udon, Pauls Yoghurts, Dimes Juice and well known rice brands such as JA Premium Japanese Rice, Royal Umbrella, Gitangkim and Okome.

Socma Trading (M) Sdn Bhd

Socma Trading (Malaysia) manages brands for distribution in Malaysia. It is the sole distributer of several popular snacks and confectionaries, including Mentos candies, Chupa Chups lollipops, Tao Kae Noi seaweed, Supernut groundnuts and Tai Sun range of snacks. Fresh Fruit Juice Manufacturing (M) Sdn Bhd is a subsidiary of Socma Trading.

Tipex Trading Pte Ltd

Tipex Trading was set up in 1984 to supplement Hanwell in its distribution of dried goods, preserved fruits, canned food and festive goods. Since then, it has expanded its portfolio and, today, it is one of the major distributors of consumer tissue paper products in Singapore. Tipex owns local leading tissue paper brand Beautex, which is manufactured by its subsidiary Tips Industry. In 2007, Beautex was introduced into the Singapore Books of Record for being the first to launch a complete range of premium and economical three-ply tissue products. Besides Beautex, Tipex also owns tissue paper brands like Mood, Hibis, Comfy and Parity.

Topseller Pte Ltd

Topseller, which was established in 1977, is a wholly-owned subsidiary of Hanwell. In these 30 years of operations, Topseller has strengthened its presence as a competent distributor and developer of popular consumer brands in Asia. As a leading distributor of consumer goods, part of its business is to connect FMCG (Fast Moving Consumer Goods) brands to new markets through the supply and value chains. Through these decades, we have successfully reached out to consumers with our renowned brands like Royal Umbrella rice, Golden Peony rice, Gitangkim rice and Harmuni rice and oil. Besides these, Topseller has built strong partnerships with and distributed brands like 3M, Chupa Chups, Clarks, Lion, Nestle and Smint.