Hanwell is one of Singapore’s key players in the manufacturing, brand management and marketing of fast moving consumer goods (FMCG). Over the years, we have kept ourselves abreast of changing tastes and preferences of consumers to improve our variety of living essentials. Our main subsidiaries in the FMCG business are:
Beginning life as a manufacturing entity in the early 80’s, Fortune Food Manufacturing has since then grown into a leading player in innovative food manufacturing in Singapore. Besides specialising in soya bean-based products such as tofu and tau kwa, Fortune Food is also the pioneer in introducing Sobe, Singapore’s first fresh, pasteurized soya milk, to the local market in 1995.
Using the finest soybeans from North America, products are manufactured daily in our HACCP certified production facility and delivered to retail outlets in our chilled delivery trucks. Providing Singaporeans with fresh, safe products is our primary objective. Samples of all manufactured products are retained for regular testing to ensure that only products that meet with our stringent requirements are sent to the market.
Socma Trading (M) Sdn Bhd
Socma Trading (M) Sdn Bhd is Hanwell’s marketing and distribution arm in Malaysia. With an extensive distribution network, its ability to partner with principles to build their brands in a highly competitive market is well known. Socma specializes in 4 main categories: confectionery, snacks, grocery items and beverages. Some of the household brands that Socma exclusively distribute include Mentos, Chupa Chups, Smint, Fruitella, Happydent, Tao Kae Noi, Tai Sun, Supernut, Mazola, Soyalite, Golden Circle, Harmuni, Indomie and Wong Lo Kat.
Tipex was set up in 1984 to supplement Hanwell in its distribution of dried goods, preserved fruit, canned food and festive goods. Since then, it has expanded its portfolio many folds and is one of Singapore’s major distributors of paper products today.
Proprietary brands include household names such as Beautex, Mood, Hibis, Comfy and Parity. In 2007, Beautex was named in the Singapore Book of Records as the first to launch a complete range of premium and economical three-ply tissue products.
Tipex also distributes Pet Pet, Fitti and Baby Love baby diapers, as well as Certainty adult diapers in Singapore.
Tipex’s extensive distribution network covers supermarkets and hypermarkets, convenience stores, general retail trade, pharmacies, medical halls and institutions in both Singapore and Malaysia. In addition to that, Tipex’s products are being exported to New Zealand, Brunei, Australia, Vietnam, Maldives, India and Egypt.
Tips Industry, a wholly owned subsidiary of Tipex Pte Ltd, manufactures both consumer and commercial tissue paper products. Its consumer tissue paper range includes facial box tissue, pocket tissue, handkerchief, bathroom tissue, and kitchen towel. Its commercial products include napkin, serviette, hand towel, bathroom tissue, jumbo roll, hand & body soap, as well as dispenser.
Established in 1977, Topseller Pte Ltd has grown into a strong distributor and brand developer of popular consumer products. With strengths in marketing, sales management, logistics and distribution of fast moving consumer products, Topseller has the capabilities to handle a wide portfolio of food and non-food, as well as ambient and chilled, products.
Popular proprietary food brands include Royal Umbrella rice, Golden Peony rice, Gitangkim rice, Okome rice, Harmuni rice and oil, Golden Circle oil, Soyalite oil, Fortune brand of tofu and noodle products, and Singapore’s first fresh, pasteurized soyamilk brand - Sobe. Sunnyfresh detergent, Promax detergent, Singpo detergent and TP706 dishwashing liquid are some of Topseller’s proprietary brands in the non-food category. Long-lasting partnerships have also been forged with brands such as Kao, Lion, 3M, Liu Shen, Herborist, Pauls, and JA Premium Japanese Rice.
In addition to its strengths in the grocery retail trade, Topseller’s Food Services Division has grown significantly in the few years that it has been established. Customers include airlines, caterers, institutions, ship chandlers, hotels, restaurants, food courts and hawker centres.
Wellmart opened its first two-in-one concept store in December 2012. Located at Block 406 Tampines St 41, the store offers a refreshing new retail concept, combining the best of a convenience store and a minimart. One distinguishing feature is the large ready-to-eat counter offering a wide selection of food from western fare such as sandwiches and hot dog to traditional Chinese meat buns.
Targeted at a younger consumer group, Wellmart adopts a modern look with bright lighting and bold, vibrant colors. Combined with the strength of other companies within the Group, Wellmart is able to offer attractive, competitive pricing so as to stay ahead of the competition.