In March 2013, our subsidiary – Topseller Pte Ltd – embarked on a ‘Rice from the Heart’ campaign. Working hand-in-hand with our retail partner NTUC Fairprice and the public, this campaign aims to help support the Chinese Development Assistance Council (CDAC) in lending a helping hand to needy families in Singapore. The campaign encouraged the public to purchase $12 vouchers at all Cheers and Fairprice Xpress outlets island-wide. Each voucher represents a 5kg bag of Royal Umbrella Fragrant Rice. The corresponding number of rice bags will be sent to CDAC for distribution to needy families under their care in May 2013.
Supported by an aggressive publicity campaign comprising of radio commercials, interviews, open talk segments and DJ appearances at selected Cheers locations, Rice from the Heart received overwhelming public support.
Tipex Pte Ltd embarked on its fourth consecutive ‘Life’s Beautiful’ art competition in July 2012. The aim was to raise funds for The Straits Times Pocket Money Fund. Held in conjunction with The Straits Times’ 167th Anniversary celebrations at Gardens by the Bay, an art competition was organized and attracted more than 250 entries from school children. The winning artworks were printed on special edition Beautex three-ply tissue boxes, sold in all supermarkets and minimarts island-wide. Part of the proceeds was donated to The School Pocket Money Fund which provides pocket money to children from low-income families to help them through school.
Executive Chairman’s Statement – update using 2012 AR.
Earlier this year, we contributed to an excursion for members of the Singapore Children’s Cancer Foundation, jointly-organised by the NUS Law School and KhattarWong. In this event, 30 children from the Foundation and their families spent a fun filled day at the Jacob Ballas Garden, Asia's first children's garden.
In May 2008, in collaboration with the Teck Ghee Citizens’ Consultative Committee, we successfully raised almost $4,000 in a Fund Raising Drive for victims of the disasters which occurred in Myanmar and China.
Hanwell was a partner sponsor for the Pedal for Hope 07/08, an initiative by the Ministry of National Development (MND) to raise awareness and funds for the ASPN (Association of Persons with Special Needs), Chao Yang School and SAMH (Singapore Association for Mental Health) Oasis Day Centre. In this event, 12 officers from statutory boards under the MND went on a 25-day cycling expedition across New Zealand.