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D & P Lifestyle Pte Ltd (“D&P”) was incorporated in November 2009 as a wholly-owned subsidiary of Hanwell in a strategic move to further extend the reach of Hanwell's Consumer Essentials core business cluster in the region.
Focusing on the lifestyle business, D&P is a distributor of footwear and apparel from coveted brands around the world and provides brand management, marketing, distribution and logistics support to its principals regionally. Major international brands distributed by D&P include Admiral, and Clarks.
D&P distributes Admiral Asia’s sports apparel and footwear in Singapore and Brunei. Established in Britain in 1914, Admiral is a popular international sports footwear and apparel brand offering excellent quality and innovative products at reasonable prices. Admiral is a pioneer in sports marketing and had kit deals with many famous football teams and clubs including Manchester United, England national team, Leicester, Eintrach Frankfurt, FC Servette and the New York Cosmos. It is also a major driving force in creating a new sales and marketing opportunity within the sportswear industry, making “design led” replica football kits available to retail customers. It has a wide range of sports footwear ranging from soccer, running, basketball, hiking, turf, cricket to causal and sports apparel. Admiral is already in the Malaysia and the Philippines markets.